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EARTH WRITE Page 27
5.3 School Curriculum
Principals suggested that, for farm safety to be incorporated into school activities, the
activity must be well- defined with concise instructions. It must also allow for a realistic timeframe
in the classroom: a maximum requirement would be two, 45 minute periods.
5.4 Farm/ Non- Farm Demographics
Five schools reported that 1/ 3 of the children were from farms, four schools reported that
2/ 3 of the children were from farms These statistics, derived from telephoning nine schools in
rural central Alberta seem to reflect the decreasing portion of the rural population actually living
on farms and may suggest alterations to the kind of campaign run by AAFRD. AAFRD may wish
to target more heavily those schools where most of the students actually live on farms. AAFRD
may wish to approach farm safety issues differently.
6. What Did the Interviews with Media Personnel Reveal?
Interviews with media personnel provided insight and observations pertaining to their
involvement with the project. We have categorized the observations from the personnel as
follows:
Pride of Partners: Station personnel are very proud of the work they have done in conjunction
with the farm safety program; they feel that their work makes a difference in the community.
Local Images'. Station staff are very proud of their own video and audio productions, which they
feel have local setting, using local conditions They prefer to air messages that are relevant to
local farmers.
Use of the Ideal: Televison station staff are convinced of the efficacy of the " positive image"
campaign; they say that farmers will turn away from the station if the messages contain any fear
component.
Branding: The media outlet personnel encourage AAFRD to consider " branding" the farm
safety message: that is, choosing a consistent visual and audio image that the general public will
associate with farm safety ( much the same way that the " Hockey Night in Canada" jingle is
instantly recognized by every Canadian). This would be more cost- effective and results- effective
that altering the visual and audio identification with each campaign. This issue is reiterated in a
letter to CASP from Jim West dated May 21, 1997 ( Appendix " R").
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 38 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 27 5.3 School Curriculum Principals suggested that, for farm safety to be incorporated into school activities, the activity must be well- defined with concise instructions. It must also allow for a realistic timeframe in the classroom: a maximum requirement would be two, 45 minute periods. 5.4 Farm/ Non- Farm Demographics Five schools reported that 1/ 3 of the children were from farms, four schools reported that 2/ 3 of the children were from farms These statistics, derived from telephoning nine schools in rural central Alberta seem to reflect the decreasing portion of the rural population actually living on farms and may suggest alterations to the kind of campaign run by AAFRD. AAFRD may wish to target more heavily those schools where most of the students actually live on farms. AAFRD may wish to approach farm safety issues differently. 6. What Did the Interviews with Media Personnel Reveal? Interviews with media personnel provided insight and observations pertaining to their involvement with the project. We have categorized the observations from the personnel as follows: Pride of Partners: Station personnel are very proud of the work they have done in conjunction with the farm safety program; they feel that their work makes a difference in the community. Local Images'. Station staff are very proud of their own video and audio productions, which they feel have local setting, using local conditions They prefer to air messages that are relevant to local farmers. Use of the Ideal: Televison station staff are convinced of the efficacy of the " positive image" campaign; they say that farmers will turn away from the station if the messages contain any fear component. Branding: The media outlet personnel encourage AAFRD to consider " branding" the farm safety message: that is, choosing a consistent visual and audio image that the general public will associate with farm safety ( much the same way that the " Hockey Night in Canada" jingle is instantly recognized by every Canadian). This would be more cost- effective and results- effective that altering the visual and audio identification with each campaign. This issue is reiterated in a letter to CASP from Jim West dated May 21, 1997 ( Appendix " R"). |
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