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EARTH WRITE Page 20
Table 1: Percentage of Advertisements Aired by CJXX and CFCW
Media Outlet % of Advertisements
CJXX 58
CFCW 42
100
Source: Original Data, N= 343
CJXX had the majority of the advertisements with 58%, while CFCW had aired less than 50%
of the total advertisements.
We then analysed the advertisements by the day they aired. Both outlets were almost
identical in the number of advertisements that were aired Monday through Friday ( Figure 8).
CJXX aired between 11% and 15% of the advertisements daily, slightly more than CFCW who
aired between 8% and 9% No advertisements were aired on Saturday and Sunday.
CFCW aired their advertisements over a longer period ( April through October) than did
CJXX ( Figure 9). CJXX concentrated all of their advertisements in the months of July, August
and September CFCW did not air any advertisements during the month of July. CFCW had the
highest number of advertisements aired during the months of May and October.
CJXX placed all of their advertisements between 12: 00 and 12: 59 hours ( Figure 10)
While, CFCW spread their advertisements across the morning between 6: 00 and 13: 59 hours
CFCW indicated that they were able to target a larger viewing audience if the advertisements
were spaced over a broader time frame
The cost of the CFCW advertisements was $ 100.00 per advertisement and the CJXX
advertisements were a contracted amount of $ 800 00 per month. Therefore, we did not perform
any additional analysis on the advertising costs.
4.2 CJXX Radio Campaign
The CJXX campaign yielded little data for the evaluators. A February 10, 1999, memo
from Ann Graham, Retail Sales Manager for the station to Solomon Kyeremanteng, AAFRD,
Farm Safety Manager states the following:
Due to the fact that the program started back in the spring of 98 and
our contest give- a- way's were during the summer, it is impossible for
me to fill in your tracking forms with the names of the winners. Had
I received this request at the beginning, 1 could have done so, I cannot
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 31 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 20 Table 1: Percentage of Advertisements Aired by CJXX and CFCW Media Outlet % of Advertisements CJXX 58 CFCW 42 100 Source: Original Data, N= 343 CJXX had the majority of the advertisements with 58%, while CFCW had aired less than 50% of the total advertisements. We then analysed the advertisements by the day they aired. Both outlets were almost identical in the number of advertisements that were aired Monday through Friday ( Figure 8). CJXX aired between 11% and 15% of the advertisements daily, slightly more than CFCW who aired between 8% and 9% No advertisements were aired on Saturday and Sunday. CFCW aired their advertisements over a longer period ( April through October) than did CJXX ( Figure 9). CJXX concentrated all of their advertisements in the months of July, August and September CFCW did not air any advertisements during the month of July. CFCW had the highest number of advertisements aired during the months of May and October. CJXX placed all of their advertisements between 12: 00 and 12: 59 hours ( Figure 10) While, CFCW spread their advertisements across the morning between 6: 00 and 13: 59 hours CFCW indicated that they were able to target a larger viewing audience if the advertisements were spaced over a broader time frame The cost of the CFCW advertisements was $ 100.00 per advertisement and the CJXX advertisements were a contracted amount of $ 800 00 per month. Therefore, we did not perform any additional analysis on the advertising costs. 4.2 CJXX Radio Campaign The CJXX campaign yielded little data for the evaluators. A February 10, 1999, memo from Ann Graham, Retail Sales Manager for the station to Solomon Kyeremanteng, AAFRD, Farm Safety Manager states the following: Due to the fact that the program started back in the spring of 98 and our contest give- a- way's were during the summer, it is impossible for me to fill in your tracking forms with the names of the winners. Had I received this request at the beginning, 1 could have done so, I cannot |
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