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EARTH WRITE Page 11
placement for RDTV only RDTV placed many advertisements during programs specifically
suited to a rural audience These shows included Country Canada, Take 8, Market and Venture
and the CBC news.
CFRN had the largest percentage of advertisements in the $ 101.00 to $ 250.00 price
range From the CISA logs, we were able to determine that approximately 15% of the
advertisements were in- kind contributions. We analysed the costs of CFRN and CISA by the
cost and time placement of the advertisements CFRN placed 9% of its advertisements in
between 00: 00 hours and 04: 59 hours of which 5% cost between $ 0.00 and $ 50.00, and 3 %
were in the $ 101.00 and $ 250.00 range Twenty- five percent of the advertisements were aired
in the 18: 00 to 18: 59 and in the costs range of $ 101.00 and $ 250.00 ( Figure 6).
CISA placed 8% of the advertisements in between 05: 00 hours and 06: 59 hours within
the cost range of $$ 0.00 and $ 50.00. Twenty- one % of the advertisements were placed in the
17: 00 to 17: 59 time slot, with 9 of these advertisements costing between $ 0.00 and $ 50.00 per
advertisements and 12 % of the advertisements were " In- Kind" Another 21% of the
advertisements were placed in the 22: 00 hour to 23: 59 hour time slot at a cost of between $ 51.00
and $ 100.00 ( Figure 7).
All of RDTV advertisements were costed at $ 50.00 per time slot. Sixty- seven percent of
the advertisements were placed between 14: 00 and 19: 59 hours. This reflects a significant
number of advertisements being aired on the weekend during rural focused programming
3.2 CFRN Overview
This station aired farm safety tips provided by AAFRD and solicited entries containing
farm tips from patrons at 40 Albert's Restaurants across the province. The winners were taken
to an Oilers game and their tips were aired on television
Although we address this issue with respect to CFRN, all of the media logs demonstrate
that AAFRD needs to take heed of the cycles of farming activity when it organizes a media
campaign aimed at the farming community. Weather patterns throughout the province dictate
planting, haying, and harvesting activities with variations for different regions. Planting, haying,
harvesting and calving are well- defined seasons that characterize the farming cycle. Planting
generally occurs between later March and late May, haying between June, July, and sometimes
August, harvest between late August, September and sometimes October. These activities
require that farmers be in the fields during favourable conditions, often from midmorning to late
evening. From October to March, farmers take a breather from the hectic pace demanded by
these three activities.
The television campaigns have targeted the farming audience during the months when it
is less likely for farmers to be watching television: March through September. Farmers may be
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 22 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 11 placement for RDTV only RDTV placed many advertisements during programs specifically suited to a rural audience These shows included Country Canada, Take 8, Market and Venture and the CBC news. CFRN had the largest percentage of advertisements in the $ 101.00 to $ 250.00 price range From the CISA logs, we were able to determine that approximately 15% of the advertisements were in- kind contributions. We analysed the costs of CFRN and CISA by the cost and time placement of the advertisements CFRN placed 9% of its advertisements in between 00: 00 hours and 04: 59 hours of which 5% cost between $ 0.00 and $ 50.00, and 3 % were in the $ 101.00 and $ 250.00 range Twenty- five percent of the advertisements were aired in the 18: 00 to 18: 59 and in the costs range of $ 101.00 and $ 250.00 ( Figure 6). CISA placed 8% of the advertisements in between 05: 00 hours and 06: 59 hours within the cost range of $$ 0.00 and $ 50.00. Twenty- one % of the advertisements were placed in the 17: 00 to 17: 59 time slot, with 9 of these advertisements costing between $ 0.00 and $ 50.00 per advertisements and 12 % of the advertisements were " In- Kind" Another 21% of the advertisements were placed in the 22: 00 hour to 23: 59 hour time slot at a cost of between $ 51.00 and $ 100.00 ( Figure 7). All of RDTV advertisements were costed at $ 50.00 per time slot. Sixty- seven percent of the advertisements were placed between 14: 00 and 19: 59 hours. This reflects a significant number of advertisements being aired on the weekend during rural focused programming 3.2 CFRN Overview This station aired farm safety tips provided by AAFRD and solicited entries containing farm tips from patrons at 40 Albert's Restaurants across the province. The winners were taken to an Oilers game and their tips were aired on television Although we address this issue with respect to CFRN, all of the media logs demonstrate that AAFRD needs to take heed of the cycles of farming activity when it organizes a media campaign aimed at the farming community. Weather patterns throughout the province dictate planting, haying, and harvesting activities with variations for different regions. Planting, haying, harvesting and calving are well- defined seasons that characterize the farming cycle. Planting generally occurs between later March and late May, haying between June, July, and sometimes August, harvest between late August, September and sometimes October. These activities require that farmers be in the fields during favourable conditions, often from midmorning to late evening. From October to March, farmers take a breather from the hectic pace demanded by these three activities. The television campaigns have targeted the farming audience during the months when it is less likely for farmers to be watching television: March through September. Farmers may be |
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