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EARTH WRITE Page 30
This reaction could be either a positive or negative result for AAFRD. On one hand, if
AAFRD s purpose is to jar the audience into awareness and action, this style is unable to
accomplish that objective On the other hand, if AAFRD's purpose is to reinforce an existing
message with identical messages, then this style is successful.
7.1.2. Audience
The respondents indicated the videos were largely aimed at adults in the 30- 50 year age
bracket, and that the ideal audience was either the farmer or farm family. Note that ther
perceptions about audience are different than those of the farmers in the vignettes.
However, these respondents indicated that there was a need to clarify the audience: that,
in order to appeal to the actual farm family, women and children need to speak. In general, the
respondents expressed confusion about target audience and the purpose of message. The
respondents written comments are noted below.
• it says something to the effect of keeping the farm safe, but who is targeted — children17
adults0
• represent less affluent farmers, they're the ones being innovative about safety
because poor quality products are all they can afford.
• I'm not sure if they're telling farmers to take precautions on making your farm safe or
being an example for kids to follow
• Do they want me to move to a safe farm0 Do they want me to think farms are great0
Should I take my daughter to a farm0 etc.
• If it is geared to children, the language should be more suitable; more actual shots of
performing safety measures, possibly in the form of a cartoon.
• only once was there a verbal comment from someone other than the male farmer
~ lose out on appealing to prospective audiences who could pass on the safety
message
7.1.3 Narration
The group felt that the messages used appropriate level of language and type of example
and that they were about the right length. They felt the tone of the narration was positive, helpful,
friendly and that the tone matched the message
7.1.4 Theme and Content
The respondents thought the content was clear, accurate and appealing, balanced, and
credible This reflects the honest and forthright manner of the style and of the farmer- characters
in the story- line
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 41 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 30 This reaction could be either a positive or negative result for AAFRD. On one hand, if AAFRD s purpose is to jar the audience into awareness and action, this style is unable to accomplish that objective On the other hand, if AAFRD's purpose is to reinforce an existing message with identical messages, then this style is successful. 7.1.2. Audience The respondents indicated the videos were largely aimed at adults in the 30- 50 year age bracket, and that the ideal audience was either the farmer or farm family. Note that ther perceptions about audience are different than those of the farmers in the vignettes. However, these respondents indicated that there was a need to clarify the audience: that, in order to appeal to the actual farm family, women and children need to speak. In general, the respondents expressed confusion about target audience and the purpose of message. The respondents written comments are noted below. • it says something to the effect of keeping the farm safe, but who is targeted — children17 adults0 • represent less affluent farmers, they're the ones being innovative about safety because poor quality products are all they can afford. • I'm not sure if they're telling farmers to take precautions on making your farm safe or being an example for kids to follow • Do they want me to move to a safe farm0 Do they want me to think farms are great0 Should I take my daughter to a farm0 etc. • If it is geared to children, the language should be more suitable; more actual shots of performing safety measures, possibly in the form of a cartoon. • only once was there a verbal comment from someone other than the male farmer ~ lose out on appealing to prospective audiences who could pass on the safety message 7.1.3 Narration The group felt that the messages used appropriate level of language and type of example and that they were about the right length. They felt the tone of the narration was positive, helpful, friendly and that the tone matched the message 7.1.4 Theme and Content The respondents thought the content was clear, accurate and appealing, balanced, and credible This reflects the honest and forthright manner of the style and of the farmer- characters in the story- line |
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