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EARTH WRITE Page 13
restaurants. The contest ran at the same time as the tips were aired, consequently, the tips tended
to mirror the published tips. The prize winners two from Edmonton, one from Ponoka, were
awarded an evening in the station's Skybox at an Oilers game.
A member of the CFRN staff, who had lived in the country, judged the entries. The
evaluators were told that the winning entries were judged on creativity and on how well the tips
might be adapted for television.
The station kept none of the contest entries. Therefore, no analysis could be conducted
by EAKTHWRITE.
3.3 CISA/ RDTV Overview
CISA aired eight - 30 second vignettes it had produced in concert with AAFRD, along
with several promotional spots for the contest. CISA sent letters and contest information to all
superintendents ( Appendix " G"), principals ( Appendix " H"), and grade five teachers ( Appendix
" I") in their broadcast area requesting a 2- 3 minute video or short story book, " written and
illustrated, depicting how a farm accident may be prevented." The prize for the winning school
was a computer and class pizza party and an opportunity to have the entry aired on television.
The nineteen semi- finalists and five People's Choice winners were also to receive pizza parties
( Appendix " J").
The CISA campaign allowed us the opportunity to analyze both the promotional material
and the contest entries. Since CISA owns the RDTV station, they ran the same televised material,
and since all of the contest entries EAKTHWRITE received were from the CISA broadcast area,
we will refer throughout this analysis to the campaign as the CISA campaign.
The contest entries analyzed here are from the 1997- 98 contest. CISA had submitted a
proposal to Alberta Agriculture based on a much larger proposed budget. When the actual budget
monies were received in April of 1998, they were too low for the station to participate with a
fresh contest and fresh video production. Nevertheless, the station worked hard to obtain an
outside sponsor in order to fulfill their part of the 1998 campaign. The sponsor backed out at the
last minute in November of 1998, leaving CISA unable to fulfill its 1998 portion of the campaign.
In an effort to do what it could to support the 1998 campaign, the station, therefore relied on the
previous year's work to air in the 1998 season. 1
The only new element added to the 1998 campaign was three to four farmer vignettes.
Even though, the previous campaign generated the data analyzed below, the parameters
for the 1998 campaign had not changed substantially from the previous year and the data are
i A personal interview with Renee Peterson of CISA.
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 24 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 13 restaurants. The contest ran at the same time as the tips were aired, consequently, the tips tended to mirror the published tips. The prize winners two from Edmonton, one from Ponoka, were awarded an evening in the station's Skybox at an Oilers game. A member of the CFRN staff, who had lived in the country, judged the entries. The evaluators were told that the winning entries were judged on creativity and on how well the tips might be adapted for television. The station kept none of the contest entries. Therefore, no analysis could be conducted by EAKTHWRITE. 3.3 CISA/ RDTV Overview CISA aired eight - 30 second vignettes it had produced in concert with AAFRD, along with several promotional spots for the contest. CISA sent letters and contest information to all superintendents ( Appendix " G"), principals ( Appendix " H"), and grade five teachers ( Appendix " I") in their broadcast area requesting a 2- 3 minute video or short story book, " written and illustrated, depicting how a farm accident may be prevented." The prize for the winning school was a computer and class pizza party and an opportunity to have the entry aired on television. The nineteen semi- finalists and five People's Choice winners were also to receive pizza parties ( Appendix " J"). The CISA campaign allowed us the opportunity to analyze both the promotional material and the contest entries. Since CISA owns the RDTV station, they ran the same televised material, and since all of the contest entries EAKTHWRITE received were from the CISA broadcast area, we will refer throughout this analysis to the campaign as the CISA campaign. The contest entries analyzed here are from the 1997- 98 contest. CISA had submitted a proposal to Alberta Agriculture based on a much larger proposed budget. When the actual budget monies were received in April of 1998, they were too low for the station to participate with a fresh contest and fresh video production. Nevertheless, the station worked hard to obtain an outside sponsor in order to fulfill their part of the 1998 campaign. The sponsor backed out at the last minute in November of 1998, leaving CISA unable to fulfill its 1998 portion of the campaign. In an effort to do what it could to support the 1998 campaign, the station, therefore relied on the previous year's work to air in the 1998 season. 1 The only new element added to the 1998 campaign was three to four farmer vignettes. Even though, the previous campaign generated the data analyzed below, the parameters for the 1998 campaign had not changed substantially from the previous year and the data are i A personal interview with Renee Peterson of CISA. |
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