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• Vlberta Women's Institutes CASP Project # PA- AB- 170- 12- 23- 97 Page 1
Forward
This document is the final report for the Canadian Agriculture Farm Safety Program ( CASP)
Project # PA- AB- 170- 12- 23- 97. This project was a social marketing campaign using visual and audio
media. The purpose of the campaign was to raise awareness of farm safety among the target
audiences and to attempt behaviourial modification regarding farm safety practices targeting Alberta
farmers.
This project was conceived as a partnership between Alberta Agriculture Food and Rural
Development ( AAFRD) and Alberta Women's Institutes ( AWI). Within this arrangement, AAFRD
provided project management, while AWI provided project administration.
Several sections comprise this report and include: project evaluation, in- kind contributions
and financial data. The project evaluation contained in this document was commissioned by AAFRD
and carried out by EARTHWRITF Communications. This document accurately reflects the role of
the media outlets for this social marketing campaign. As well, the evaluation also reports on
additional activities that were undertaken, by the media outlets, within the context of the project.
Appendices to the EARTHW7?/ 77f report include the CASP Project Proposal ( page 39), therefore
the proposal is not included in this final report. In consultation with AAFRD, this evaluation
constitutes the final project report for this project ( Appendix " A").
The project evaluation ( page 6) indicates that the in- kind support was $ 116,591 based on
estimates made when the project was launched. This in- kind contribution was an estimated amount.
The final in- kind contribution from the project participants is $ 108,826 ( Appendix " B"). The in- kind
contribution from CJXX is reflected on their invoices and therefore is not included in the in- kind
section of this report.
The project evaluation ( page 6) indicates that total funds received from CASP was $ 80,617.
1 lo wcver. only $ 78.617 was applied for and received. This is documented in the Statement of CASP
Funds Received and Disbursed ( Appendix " C").
Finally, we believe that this project was indeed successful because it provided a positive farm
safety message to rural Albertans. Moreover, this project is a valuable learning tool for future social
marketing endeavours so that future campaigns more clearly target the intended audience thus
bringing the farm safety message closer to the reality of the rural experience.
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 3 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | • Vlberta Women's Institutes CASP Project # PA- AB- 170- 12- 23- 97 Page 1 Forward This document is the final report for the Canadian Agriculture Farm Safety Program ( CASP) Project # PA- AB- 170- 12- 23- 97. This project was a social marketing campaign using visual and audio media. The purpose of the campaign was to raise awareness of farm safety among the target audiences and to attempt behaviourial modification regarding farm safety practices targeting Alberta farmers. This project was conceived as a partnership between Alberta Agriculture Food and Rural Development ( AAFRD) and Alberta Women's Institutes ( AWI). Within this arrangement, AAFRD provided project management, while AWI provided project administration. Several sections comprise this report and include: project evaluation, in- kind contributions and financial data. The project evaluation contained in this document was commissioned by AAFRD and carried out by EARTHWRITF Communications. This document accurately reflects the role of the media outlets for this social marketing campaign. As well, the evaluation also reports on additional activities that were undertaken, by the media outlets, within the context of the project. Appendices to the EARTHW7?/ 77f report include the CASP Project Proposal ( page 39), therefore the proposal is not included in this final report. In consultation with AAFRD, this evaluation constitutes the final project report for this project ( Appendix " A"). The project evaluation ( page 6) indicates that the in- kind support was $ 116,591 based on estimates made when the project was launched. This in- kind contribution was an estimated amount. The final in- kind contribution from the project participants is $ 108,826 ( Appendix " B"). The in- kind contribution from CJXX is reflected on their invoices and therefore is not included in the in- kind section of this report. The project evaluation ( page 6) indicates that total funds received from CASP was $ 80,617. 1 lo wcver. only $ 78.617 was applied for and received. This is documented in the Statement of CASP Funds Received and Disbursed ( Appendix " C"). Finally, we believe that this project was indeed successful because it provided a positive farm safety message to rural Albertans. Moreover, this project is a valuable learning tool for future social marketing endeavours so that future campaigns more clearly target the intended audience thus bringing the farm safety message closer to the reality of the rural experience. |
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