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) > RECtlVfcU
DEC 1997
7Vi! lJ LM CI W V f U T C a n a d i a n Coalition for Agricultural Safety & Rural Health ( CCASRHS yv Q Q A yy
W i l l l* ™ J^| § alition canadienne pour la sante et la securite en milieu agricole ( CCSS)
C a n a d i a n A g r i c u l t u r e S a f e t y P r o g r a m ( C A S P ) A p p l i c a t i on
APPENDIX A APPENDIX A (>\ A8- l~ lO" t3- g3- 9i-
Applicant Name & Address Contact Person's Name & Address
Alberta Women's Institutes Janet Halberg
Suite 220, 10403 172 Street c/ o Alberta Women's Institutes
EDMONTON AB T5S 1K9 Suite 220, 10403 172 Street
EDMONTON AB T5S1K9
Telephone Number Facsimile Telephone Number Facsimile
403 488- 5282 403 488- 5282 403 488- 5282 403 488- 5282
< > _ _ _ ^
If the appfcant Is an organization - please check the appropriate description.
Non- profit ( X) Educational Institution ( ) Other - specify ( ) • :
Project Title • ?^
Farm Safety Media Campaign: A Safe Farm Is A Great Place To Growl
9
i
Project Start Date Project End Date
April 1. 1998 March 31. 1999
Project Description
! . dJjSji v.'. .• . i ..
Alberta Women's Institutes proposes to coordinate & monitor a provincial farm safety media
campaign which will build upon programing presently airing in Alberta. Project Theme: A Safe
Farm is a Great Place to Grow! Participants: Alberta Agriculture Farm Safety Program, CFXX
Radio, CFRN Television, CFCW Radio, CISA Television, RDTV- WWFS Television, Alberta
Women's Institutes, Agricultural Societies, and Agribusinesses. Programming will be based on the
evaluation of previous campaigns and on safety concerns as identified through focus group
discussions with farmers and farm families. AlTon- air programming will be direct repeaUand
include local Alberta farm families in 30 second vignettes. These will highlight their innovative
safety practices or equipment modifications. Vignettes will directly target farm families and
workers by airing specifically in agricultural programming and established high farm viewing
programs. The frequency of the message will be increased prior to and during peak work seasons m
such as seeding and harvest, but will continue for further reinforcement throughout the balance of
the schedule. Support materials will reinforce programming impact and additional community i |
awareness will be achieved through Agricultural shows such as Ag Expo. Children will have the
opportunity to participate in Farm Safety and Class Competitions with chances to win great
prizes.
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 51 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | ) ) > RECtlVfcU DEC 1997 7Vi! lJ LM CI W V f U T C a n a d i a n Coalition for Agricultural Safety & Rural Health ( CCASRHS yv Q Q A yy W i l l l* ™ J^| § alition canadienne pour la sante et la securite en milieu agricole ( CCSS) C a n a d i a n A g r i c u l t u r e S a f e t y P r o g r a m ( C A S P ) A p p l i c a t i on APPENDIX A APPENDIX A (>\ A8- l~ lO" t3- g3- 9i- Applicant Name & Address Contact Person's Name & Address Alberta Women's Institutes Janet Halberg Suite 220, 10403 172 Street c/ o Alberta Women's Institutes EDMONTON AB T5S 1K9 Suite 220, 10403 172 Street EDMONTON AB T5S1K9 Telephone Number Facsimile Telephone Number Facsimile 403 488- 5282 403 488- 5282 403 488- 5282 403 488- 5282 < > _ _ _ ^ If the appfcant Is an organization - please check the appropriate description. Non- profit ( X) Educational Institution ( ) Other - specify ( ) • : Project Title • ?^ Farm Safety Media Campaign: A Safe Farm Is A Great Place To Growl 9 i Project Start Date Project End Date April 1. 1998 March 31. 1999 Project Description ! . dJjSji v.'. .• . i .. Alberta Women's Institutes proposes to coordinate & monitor a provincial farm safety media campaign which will build upon programing presently airing in Alberta. Project Theme: A Safe Farm is a Great Place to Grow! Participants: Alberta Agriculture Farm Safety Program, CFXX Radio, CFRN Television, CFCW Radio, CISA Television, RDTV- WWFS Television, Alberta Women's Institutes, Agricultural Societies, and Agribusinesses. Programming will be based on the evaluation of previous campaigns and on safety concerns as identified through focus group discussions with farmers and farm families. AlTon- air programming will be direct repeaUand include local Alberta farm families in 30 second vignettes. These will highlight their innovative safety practices or equipment modifications. Vignettes will directly target farm families and workers by airing specifically in agricultural programming and established high farm viewing programs. The frequency of the message will be increased prior to and during peak work seasons m such as seeding and harvest, but will continue for further reinforcement throughout the balance of the schedule. Support materials will reinforce programming impact and additional community i | awareness will be achieved through Agricultural shows such as Ag Expo. Children will have the opportunity to participate in Farm Safety and Class Competitions with chances to win great prizes. |
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