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EARTH WRITE Page 17
3.3.2.2 How were the Entries Judged?
Entries were to be judged according to four criteria: realism, clarity of message,
originality/ creativity, and artistic presentation ( Appendix " L"). According to station staff, the
judges were chosen from the contest sponsors.
3.3.3 Discourse Analysis of Children's Videos
3.3.3.1 Children as Agents of Change
The televised contest promotions target the children as both change agents ( e. g. " your
video will influence your parents to farm safely") and change targets ( e. g. " play safely on the
farm") In the contest promotions provided by CISA, the farm is NOT an ideal world. The farm
is a place where children can and do get hurt. It is a place where the effects of not being safe are
openly discussed In other words, in the promotion video CISA made an approach to children
outside the realm of the " Ideal Farming World." Their televised approach to the children is made
on several fronts:
• it is " cool," to be safe;
• children can act and have answers,
• children can affect the actions of their parents,
• children can even do better than adults by submitting " better" videos;
• prizes and the farm safety message have equal power to motivate the
desired behaviour.
In short, the farm represented in these promotions is far from being an idyllic world: it is a place
where things change; it is a place where things happen.
3.3.3.2 The Child's Farm Safety World
This lively, competitive tone is reflected back in the children's video entries. Overall, they
act out not only the causes but also the effects of good and bad farm safety practices. The
children evoke images of two kinds of farm safety world The first kind is an entirely child-centred
farm safety world, focusing on the activities and dangers inherently associated with farm
life In these videos, children are responsible for their own safety, the child- characters act out
falling in dugouts, falling off bales or tractors, getting caught in barbed wire, feeding animals
safely, or riding horses safely. The children acting in these videos are predominantly female.
Since the videos were generally more child- generated than are the written submissions,
and since they rely on stories, they show knowledge and attitude better. The children generally
follow the partem of the " moral tale" in these videos. That is, " If you farm or play safely you will
prosper, if you fail to do the safe thing, you will suffer. And the moral of this story is... Safety
Rules!"
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 28 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 17 3.3.2.2 How were the Entries Judged? Entries were to be judged according to four criteria: realism, clarity of message, originality/ creativity, and artistic presentation ( Appendix " L"). According to station staff, the judges were chosen from the contest sponsors. 3.3.3 Discourse Analysis of Children's Videos 3.3.3.1 Children as Agents of Change The televised contest promotions target the children as both change agents ( e. g. " your video will influence your parents to farm safely") and change targets ( e. g. " play safely on the farm") In the contest promotions provided by CISA, the farm is NOT an ideal world. The farm is a place where children can and do get hurt. It is a place where the effects of not being safe are openly discussed In other words, in the promotion video CISA made an approach to children outside the realm of the " Ideal Farming World." Their televised approach to the children is made on several fronts: • it is " cool," to be safe; • children can act and have answers, • children can affect the actions of their parents, • children can even do better than adults by submitting " better" videos; • prizes and the farm safety message have equal power to motivate the desired behaviour. In short, the farm represented in these promotions is far from being an idyllic world: it is a place where things change; it is a place where things happen. 3.3.3.2 The Child's Farm Safety World This lively, competitive tone is reflected back in the children's video entries. Overall, they act out not only the causes but also the effects of good and bad farm safety practices. The children evoke images of two kinds of farm safety world The first kind is an entirely child-centred farm safety world, focusing on the activities and dangers inherently associated with farm life In these videos, children are responsible for their own safety, the child- characters act out falling in dugouts, falling off bales or tractors, getting caught in barbed wire, feeding animals safely, or riding horses safely. The children acting in these videos are predominantly female. Since the videos were generally more child- generated than are the written submissions, and since they rely on stories, they show knowledge and attitude better. The children generally follow the partem of the " moral tale" in these videos. That is, " If you farm or play safely you will prosper, if you fail to do the safe thing, you will suffer. And the moral of this story is... Safety Rules!" |
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