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THE LADDER OF SUCCESS
Step One: The 5 W's
When you are originally contacted, you should ask the
following questions.
- When do they wish you to speak?
- Where?
- T o who?
- Why are they asking you?
- What do they want you to speak about?
AND..
- How long do they want you to speak?
The person who originally contacts you is your
contact with the group you will be addressing. Be sure to
get a name and phone number where he/ she can be
reached for further questions.
Step Two: Research Audience
To prepare a presentation that will meet the
needs of the audience ( make you a ' h i t ' ) you must first
assess just what those needs are. What do they expect or
want from your p r e s e n t a t i o n ? . . . . I n f o r m a t i o n ? ..
Entertainment?.. Plan of Action? etc
Read " Discover the Needs of Your Group", this
chapter.
Why is this ' Needs Assessment' important to
you?
- so your speech will be pertinent to the conference
theme
- to determine types of humour, graphics, visual
aids, handouts and language ( technical?) that will be
most effective and appropriate when speaking to them
What do you need to know?
- about their club/ organization common
goals, concerns & interests
- Reason for gathering... Social, Business,
Convention, Training?
- Conference Theme... and copy of the agenda
including who other speakers will be, their topics, and
where you fit.
- What part you play.. part of panel? dinner ?
only speaker?
How do you find out?
- The contact person should be able to answer these
questions
- Ask to be sent brochures about the organization and
the conference ( gathering) and agenda
- Ask them to send you a map ( to find the location.)
ALSO, at this time
Research the Facility.
... is there a mike?
... is there a stage?
... podium?
... equipment for visuals?
NOTE: This is a good time to prepare ( if you d o n ' t
already have it done) your personal information and send
it to the contact. The group may need it for advertising,
and your introducer will need it in advance of the
occasion. [ See information on Preparing a Resume,
this chapter].
Step Three: Research Topic
It is important to start this research as early as
possible. Use as many sources as possible; library,
personal knowledge, interviews, etc. Be sure all sources
are reliable. Be sure facts are TRUE and U P TO DATE.
Unreliable facts will lose your credibility.
Do use your own knowledge. We know more
than we realize about many things. If the original data is
your own, then the speech will more easily evolve in
your style. A great method of dredging up personal
knowledge is called ' Mind mapping" [ this chapter]
It is important to collect more than you'll ever
need for the speech. The more background you know
about this subject, even if not used in the speech, the
more comfortable and confident you will be. If you a sk
for questions in the presentation, all this ' other'
information will be valuable. However, do keep subject
in mind; don't wander into other topics.
To prove or support your intended points, try to
use specific examples, statistics, and actual quotes. Hard
facts have more impact than weak insinuations. If you
Object Description
| Rating | |
| Title | Communicate with Confidence/Project Report |
| Language | en |
| Date | June 1999 |
Description
| Title | communicate with confidence 34 |
| Language | en |
| Transcript | THE LADDER OF SUCCESS Step One: The 5 W's When you are originally contacted, you should ask the following questions. - When do they wish you to speak? - Where? - T o who? - Why are they asking you? - What do they want you to speak about? AND.. - How long do they want you to speak? The person who originally contacts you is your contact with the group you will be addressing. Be sure to get a name and phone number where he/ she can be reached for further questions. Step Two: Research Audience To prepare a presentation that will meet the needs of the audience ( make you a ' h i t ' ) you must first assess just what those needs are. What do they expect or want from your p r e s e n t a t i o n ? . . . . I n f o r m a t i o n ? .. Entertainment?.. Plan of Action? etc Read " Discover the Needs of Your Group", this chapter. Why is this ' Needs Assessment' important to you? - so your speech will be pertinent to the conference theme - to determine types of humour, graphics, visual aids, handouts and language ( technical?) that will be most effective and appropriate when speaking to them What do you need to know? - about their club/ organization common goals, concerns & interests - Reason for gathering... Social, Business, Convention, Training? - Conference Theme... and copy of the agenda including who other speakers will be, their topics, and where you fit. - What part you play.. part of panel? dinner ? only speaker? How do you find out? - The contact person should be able to answer these questions - Ask to be sent brochures about the organization and the conference ( gathering) and agenda - Ask them to send you a map ( to find the location.) ALSO, at this time Research the Facility. ... is there a mike? ... is there a stage? ... podium? ... equipment for visuals? NOTE: This is a good time to prepare ( if you d o n ' t already have it done) your personal information and send it to the contact. The group may need it for advertising, and your introducer will need it in advance of the occasion. [ See information on Preparing a Resume, this chapter]. Step Three: Research Topic It is important to start this research as early as possible. Use as many sources as possible; library, personal knowledge, interviews, etc. Be sure all sources are reliable. Be sure facts are TRUE and U P TO DATE. Unreliable facts will lose your credibility. Do use your own knowledge. We know more than we realize about many things. If the original data is your own, then the speech will more easily evolve in your style. A great method of dredging up personal knowledge is called ' Mind mapping" [ this chapter] It is important to collect more than you'll ever need for the speech. The more background you know about this subject, even if not used in the speech, the more comfortable and confident you will be. If you a sk for questions in the presentation, all this ' other' information will be valuable. However, do keep subject in mind; don't wander into other topics. To prove or support your intended points, try to use specific examples, statistics, and actual quotes. Hard facts have more impact than weak insinuations. If you |
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