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• • M A R K E T I N G I N C.
' R E C E I V ED
C% at 1 la / A ^ culture Sai'ity Program il4n
C A S P A A
Uey e!
hath H a m P E l C A 7 2 '
A « « T a log.' j IV'a ,* c J
1 FTsis is a well U H u'. Me- ii* •: sbj. ^ v d ^ . » • » • : • * • » •( rove- age miiv& itiU
Ctl u.
1 felevisioD eomnic;< d.< » xre - l • g o i r . g J - ffs* • ' » •• market, U. tu t g osed
rv'j, NYPD33 3 % v i s - v ; ,.• wdisnce Let's: wuioe ' J pay >"• e. tica to the commercial We aie reaching
jcly 11% of the farm market O e r i - u refzvhcg j j e s i i g o <\| J increase'hjs percentage However, unless
" 3 diro< JT r e p e a t . TfPfttor S o i o t > . t i i o | > D r « o o t a ^ c vWIi r c i u a u j tv IT fxM LLI^ CLLLUC " . ( U l i p a l ^ i!
2 '." oildren' « prog; i k \ Vh> ,3 It geared to one age and one grade It should be laid out to appeal lo children
tges 5- 10
It appears the bi'dii 1 ' " e . ' i , n is a small testncted p r o p il< >*• . agree the deo a nd feel
.1 has merit
f feel the classroom ptoje > » i! l oaly involve a small group oi c! u! 4r « n rkiag on a giveu project
H> e judging while interesting will not gl the Majority ol children total exposure to a safety program
1 f the school runs a contest sponsored using community funds it makes sense, but CASP money should
lerve everyone not^ one classroom or school. ~~ tZ~ iCh4 - S^-* eJ£? V~ ^ f~<-^ A
; 4 a . u < u ^ t < j r & i S ^ < ~ v ( & i t e l
< Z h P°
Suggestion,: C^ f^^ J&>~ * ^ / S - ^ Z ^ S ^ " / ^ V ^
This program if launched will need support materials We feel people need visual reminders, radio and TV
alon-; will not accomplish the long lasting impact this program is designed for. Make hand out material
available with tips and information on it for everyone. Make the individual feel involved e. g. compliment the
TV wid radio spots with safety posters to place in the work area - develop a simple sheet/ or card of safety tips
These should also be available to all teachers and students for use in the classroom.
he V ,
D
As for the children's programs, we think its important that children ' itc- ' Vipy hox* fr- farm'/ Ji s \ o j s on
i - i - > • L'- » dd have material to complete and far. g 111 i t - •> >' • . u - . . ' . i • < i ' j e (, ejects, these u •
' J . - Uiijtg3 they 1 c; cicciiL"- r
Sin* *. the launch d3* c < i 3 r > proach./> g Hv * r ha e the; " if' nIjicj the theme lor this progiajD Eg ' Safety
begins with you " It's injpottsmt'. OMmeiiiUer'Jis " vVe are ujc'wded \ Mih commercials and tune out
» | j< r jxiiuately S0% o. ' hcij He * ever, Uk iruh sue e sp ! - hi y mbs, product, etc are remembered for their
3k I' ph>- » se or idecttf, jig ' > _ i t <- goj . n- lcri
Sincerely,
im West
Object Description
| Rating | |
| Title | Project Evaluation |
| Language | en |
| Date | March 1999 |
Description
| Title | Page 101 |
| Language | en |
| Transcript | • • M A R K E T I N G I N C. ' R E C E I V ED C% at 1 la / A ^ culture Sai'ity Program il4n C A S P A A Uey e! hath H a m P E l C A 7 2 ' A « « T a log.' j IV'a ,* c J 1 FTsis is a well U H u'. Me- ii* •: sbj. ^ v d ^ . » • » • : • * • » •( rove- age miiv& itiU Ctl u. 1 felevisioD eomnic;< d.< » xre - l • g o i r . g J - ffs* • ' » •• market, U. tu t g osed rv'j, NYPD33 3 % v i s - v ; ,.• wdisnce Let's: wuioe ' J pay >"• e. tica to the commercial We aie reaching jcly 11% of the farm market O e r i - u refzvhcg j j e s i i g o <\| J increase'hjs percentage However, unless " 3 diro< JT r e p e a t . TfPfttor S o i o t > . t i i o | > D r « o o t a ^ c vWIi r c i u a u j tv IT fxM LLI^ CLLLUC " . ( U l i p a l ^ i! 2 '." oildren' « prog; i k \ Vh> ,3 It geared to one age and one grade It should be laid out to appeal lo children tges 5- 10 It appears the bi'dii 1 ' " e . ' i , n is a small testncted p r o p il< >*• . agree the deo a nd feel .1 has merit f feel the classroom ptoje > » i! l oaly involve a small group oi c! u! 4r « n rkiag on a giveu project H> e judging while interesting will not gl the Majority ol children total exposure to a safety program 1 f the school runs a contest sponsored using community funds it makes sense, but CASP money should lerve everyone not^ one classroom or school. ~~ tZ~ iCh4 - S^-* eJ£? V~ ^ f~<-^ A ; 4 a . u < u ^ t < j r & i S ^ < ~ v ( & i t e l < Z h P° Suggestion,: C^ f^^ J&>~ * ^ / S - ^ Z ^ S ^ " / ^ V ^ This program if launched will need support materials We feel people need visual reminders, radio and TV alon-; will not accomplish the long lasting impact this program is designed for. Make hand out material available with tips and information on it for everyone. Make the individual feel involved e. g. compliment the TV wid radio spots with safety posters to place in the work area - develop a simple sheet/ or card of safety tips These should also be available to all teachers and students for use in the classroom. he V , D As for the children's programs, we think its important that children ' itc- ' Vipy hox* fr- farm'/ Ji s \ o j s on i - i - > • L'- » dd have material to complete and far. g 111 i t - •> >' • . u - . . ' . i • < i ' j e (, ejects, these u • ' J . - Uiijtg3 they 1 c; cicciiL"- r Sin* *. the launch d3* c < i 3 r > proach./> g Hv * r ha e the; " if' nIjicj the theme lor this progiajD Eg ' Safety begins with you " It's injpottsmt'. OMmeiiiUer'Jis " vVe are ujc'wded \ Mih commercials and tune out » | j< r jxiiuately S0% o. ' hcij He * ever, Uk iruh sue e sp ! - hi y mbs, product, etc are remembered for their 3k I' ph>- » se or idecttf, jig ' > _ i t <- goj . n- lcri Sincerely, im West |
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